Broadening Your Webcomic’s Brand
Although my readership consists of folks from all walks of life, a vast majority of the people who read ADDANAC CITY are fellow webcomic cartoonists. As creators of periodically-posted sequential art, we each are the architects of our own visual universe.
There are literally hundreds (if not thousands) of webcomic titles emerging each day, and each one of them wants to stand out apart from the rest of the herd. It is not an easy task to make yourself commercially visible in this day and age, but there are various ways in which a creative mind can tackle the obstacles of potential obscurity and come out ahead and on top of their game.
Personally, I am a strong advocate of using promotional materials crafted by knowledgeable companies such as Quality Logo Products, Inc. as tools to broaden my brand and to showcase my offerings outside of just utilizing the comic strips alone.
As much as I absolutely love and adore the support, accolades, and constructive criticism that I receive from my fellow creators in this field, what I believe we all yearn for is to one day capture the attention of the average citizen. We want to make an ordinary person take an interest in our comic strip series and devote their lives to reading about our characters’ daily foibles.
Now, I am exaggerating just a tad bit, but essentially I am speaking words that hold true for most cartoonists.
All of us would like to have a fan base similar to that of Calvin and Hobbes, PVP, Penny Arcade, or Cul De Sac.
The internet is a hard world to break into and gain popularity without spending an arm and a leg on Super Bowl commercials, skywriters, or many other costly promotional gimmicks. I feel that in order to succeed you must be willing to branch out and try other avenues.
Developing your own line of t-shirts complete with your comic’s image and/or logos is a fun way to increase brand recognition as well as to simply look cool.
People tend to notice t-shirt sayings, and even if it these sayings don’t prompt them to automatically run out and buy your product, they serve as a subliminal reminder that you even exist. That can be quite helpful later on down the road.
No matter where I go, even if I am not totally conscious and aware that I may be wearing an AC t-shirt, people are steadily coming up to me asking questions about what ADDANAC CITY is all about.
Besides selling your shirts, you can also give them out as prizes and/or souvenirs to some of your more-devoted readers. Allow them to help spread the word of your creation in their own hometown!
Hopefully, I aim to set up a booth at a comic convention sometime in the near-future. I’ve been doing extensive research and I have discovered that one or two essential elements are mandatory in order for me to create a successful presence while there.
Even if I’m not situated at an ideal location, or near a heavily-trafficked area, the look of my booth can make the difference between a successful outing and me just sitting around looking sad, lonely and dejected.
I have designed a few table banners that I think are eye-catching and will make the average passerby stop and, at least, wonder what in the heck am I doing here?
When it comes to dealing with convention attendees, it would behoove you to be kind, informative, and patient to whomever glides over to your table to see what you have to offer out of hundreds of other vendors.
And be sure to remain calm, I’ve been told. Yeah, we all want to make that huge sale, but we don’t wanna scare a potential customer away be being greedy or overly pushy. Try to be engaging and interesting if possible, and ask them questions that may help benefit you later on.
As a regular attendee to comic conventions, I am more apt to purchase something from an unknown creator if he/she simply explains what their series is a bout, allows me to sift through a book or two, and doesn’t try to force me to buy stuff. Friendliness can go a long ways also.
So remember, there are all sorts of ways that you can get promotional products to do more than half the work for you while you dedicate your time to honing and perfecting your comic craft.
Quality Logo Products can certainly help thrust you to the forefront and put you directly in the public’s eye. Why get lost in a sea of webcomics when you can be the one who stands out?